"She did not hand us another funnel. She gave every team the same sharp answer to why us, why now."
Jon Bell, Co-founder, Northstar Labs
Adrian Vale
Product engineer & builder. I ship fast, measure honestly, and care about craft.
Flagship playbook, 2026
The Signal-to-Pipeline Playbook
Seven moves for building a market motion before buying more traffic
POSITIONING · DISTRIBUTION · LIFECYCLE · SALES ENABLEMENT
